Need: Companion Technologies had been purchased by ADA. They needed a name and a brand that would link them to the healthcare and electronic records.
Solution: Working with the ADA and Companion Technologies marketing teams, we helped them solidify a name and then built a visual brand around it. Branding work included the corporate logo and mark, eight product logos, identity materials and stationary items, the style guide and image library (including model selections and photo shoots), the company brochure, mailers, three vertical marketing brochures, trade show materials and the company website. The design files and templates were then turned over to their marketing team and new design staff in Georgia .